Machine Learning Engineer · Data Scientist

Building Machine Learning Systems That Drive Measurable Business Outcomes

Data Scientist at AB InBev developing predictive models, investment optimization systems, and marketing science solutions across Colombia, the US, and India.

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Maycol Moreno — Machine Learning Engineer

Impact

Impact Snapshot

13%

S&M Budget Reallocated

WatchTower investment optimization across 4 markets at AB InBev

200K+

Orders Auto-Classified

BERT-based NLP for sales-order classification at AB InBev

~20%

Processing Time Reduction

Analytical pipeline optimization at AB InBev

30%

AI Error Rate Reduction

Critical model errors reduced at Outlier (2024)

Cloud Certifications

Azure AZ-900, Azure DP-900, Google Cloud ML

4.6

GPA · Universidad del Norte

Systems & Computing Engineering (out of 5.0)

Featured Work

Selected Projects

All Projects

Strategic Investment · Flagship

WatchTower Colombia

Investment Intelligence & Budget Optimization Platform

Led the Colombia rollout of a causal measurement platform guiding multimillion-dollar marketing investment decisions across 4 international markets.

13%

S&M Budget Reallocated

30%

Business Target Delivered

Revenue Management

Smart Discounts

Enterprise Pricing & Promotion Optimization

Automated discount allocation across millions of retailer-product combinations, replacing manual processes with ML-driven decision automation across 4 countries.

Applied AI · Computer Vision

Real-Time Drug Detection

Applied Computer Vision · MinTIC National Hackathon

Built a real-time computer-vision application detecting drugs from live video — selected as a Top-16 national finalist among 100+ teams and presented to government ministers at Colombia's Ministry of ICT (MinTIC).